Honesty, Openness, and Willingness - or HOW DO THEY DO THAT? When we ask how come they stay in business or how do they keep their clients happy, the answer is in the question!

Honesty is being honest and having a track record for honesty, even if the news is bad, and giving the news to your clients quickly and succinctly will breed trust. People will do business with you when they trust you.

Openness is being open to your client’s experiences and their issues, and listening to what they have to say, thus leaving you open to be part of their success! More than likely, your clients will make sure you are part of their success.

Willingness is being willing to go to any length to insure that your clients are satisfied with the product you are offering. They will be happy to have done business with YOU because of the type of person you are!

So, HOW do they do that again?

— Jim on a limb!

82% of the readers of Draperies & Window Coverings Magazine take action on ads that they see in D&WC.

When readers see advertisements they don’t just gloss over them. They, contact the advertiser directly, or at the very least, talk about contacting the advertiser directly. If not, they either save the ad and intend to contact the advertiser directly (which is why you should have a continuous advertising campaign) or they are talking to the actual company and eventually are buying your product. IF you are advertising!

If you are really lucky, they do all of this and talk to three other people before they contact you off of your ad.

The point behind advertising isn’t to only generate leads off of that one ad you just ran. The point is getting people talking about you and creating a buzz that doesn’t go away. This buzzing sound turns into a buying sound.

What are you doing to make sure people are talking about you? What are you doing to make sure people are buzzing about you and your products? What are you doing to make sure people are buying from you?

Jim on a Limb!